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We didnt want to make it melodramatic Nitesh Tiwari on KBC ads

"We didn't want to make it melodramatic": Nitesh Tiwari on KBC ads

'Adey Raho' is the theme of Kaun Banega Crorepati season 11, to air soon on Sony Entertainment Television. ... Read more

Interviews

Megha Tata

Megha Tata, (Managing director, South Asia, Discovery Communications India)

"We'll bring back bigger, better, bolder content"

Despite its rich history in India, broadcasting network Discovery Communications is going through a turbulent time in this market. The network has been looking to go beyond its 'niche' zone and scale up fast. To this end, the leadership has been taking 'content leaps' into realms beyond its mainstay of factual entertainment - the network launched a sports channel DSport and a general entertainment channel Discovery Jeet (now called Jeet Prime). DSport is yet to have its moment of glory and Jeet has all but tanked. ... Read More

afaqs! Reporter

Launched in 2005 as a print magazine that would capture the essence of news in advertising, media and marketing every fortnight, afaqs! Reporter was born as The Brand Reporter. It was later renamed to reflect the rebranding from agencyfaqs! to afaqs! in 2008. Subscribe Now